After a VPAID linear creative has run on a publisher's site, you can view its metrics in reports.
VPAID creative reports include the full range of available VPAID metrics (VAST + rich media) in one line item. VPAID is a hybrid creative type so it can include reporting from both in-stream and rich media formats.
For more information, see:
- In-stream reporting metrics which apply to standard VAST creatives
- Standard rich media metrics.
- Custom metrics
Metrics for VPAID creatives
VAST metrics- Impressions
- Clicks recorded
- Video companion clicks
- Video plays
- Video first quartiles
- Video midpoints
- Video third quartiles
- Video completes
- Video mutes
- Video pauses
- Video full-screen
- Average display time
- Average interaction time
- Average time
- Code serves
- Counters
- Exits
- Interaction rate
- Interactive impressions
- Rich media clicks
- Rich media impressions
- Timers
- Total display time
- Total interaction time
- Total interactions
- Video average view time
- Video interaction rate
- Video interactions
- Video replays
- Video stops
- Video unmutes
- Video view rate
- Video views
- Exits
- Counters
- Timers
Each separately tracked video can have its own set of custom tracking.
- [video_name]:Play: Counters
- [video_name]:MidPoint: Counters
- [video_name]:Complete: Counters
- [video_name]:ViewTime: Average Time
- [video_name]:ViewTime: Timers
- [video_name]:Interaction: Counters
- [video_name]:Pause: Counters
- [video_name]:Stop: Counters
- [video_name]:Mute: Counters
- [video_name]:Unmute: Counters
- [video_name]:Replay: Counters