Measurement and attribution for digital ads
Privacy Sandbox measurement solutions ensure that activity across your ad campaigns or site interactions can be stored and accessed securely to support key business use cases while protecting user privacy.
Benefit | Technology | Description |
---|---|---|
Effective campaign measurement in a privacy-preserving manner | Attribution Reporting API |
Facilitates ad measurement by matching ad views and clicks with conversions on the same browser, without identifying people at an individual level. Provides valuable insights into which ads drive conversions and contribute to your revenue. |
Data sharing and cross-site reporting | Shared Storage API |
Store and access cross-site data in a secure environment. Use this API in conjunction with the Private Aggregation API to generate summary reports. Cross-site aggregated measurement helps you understand how your campaigns are performing and equips you to make better decisions about your ad spending. Tailor ad experiences based on information gathered across multiple websites, such as previous interactions or user preferences. |
Private Aggregation API |
Securely passes raw data from Shared Storage by encrypting the information within reports, without revealing individual level data. This API gives you valuable insights into user behavior and helps improve ad targeting while protecting user privacy, leading to better ad performance and increased revenue. |
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Aggregation Service |
This service helps companies generate usable reports by de-crypting data from the Attribution Reporting or Private Aggregation APIs while maintaining privacy protections. Typically implemented by technology providers that have integrated the measurement APIs into their solutions. This API streamlines secure data processing, allowing you to gain valuable insights without the need for data processing and analysis. It helps improve ad performance and enables data-driven decisions that boost revenue and user engagement. |