Privacy Sandbox offers a range of solutions designed to support the needs of various ad tech providers while prioritizing user privacy.
Here's how some of the different players in the ad tech ecosystem can benefit:
Supply-side platforms (SSPs)
Privacy Sandbox empowers SSPs to:
- Reach the right audience: Use privacy-preserving ad relevancy solutions to match publisher inventory with advertiser demand.
- Optimize ad placements: Improve ad placement strategies without relying on cross-site tracking.
- Improve demand: Increase demand for publishers' inventory by offering privacy-compliant advertising solutions.
- Maximize yield: Help publishers generate optimal revenue while respecting user privacy.
- Provide data reporting: Offer publishers insightful data and reporting on ad performance without compromising user data.
Demand-side platforms (DSPs)
Privacy Sandbox enables DSPs to:
- Reach the right audience: Leverage privacy-preserving targeting methods to reach desired audiences.
- Optimize ad spend: Improve campaign efficiency and maximize return on investment.
- Improve performance: Drive better campaign performance through privacy-compliant solutions.
- Measure success: Accurately measure campaign effectiveness without relying on third-party cookies.
Measurement providers
Measurement providers play a crucial role in assessing ad campaign effectiveness. Privacy Sandbox enables measurement providers to:
- Measure outcomes: Accurately measure campaign outcomes driven by various buying strategies.
- Use insights to inform bidding: Provide valuable data and insights to inform bidding strategies and optimize campaign performance.
- Drive key goals: Help advertisers achieve their key campaign goals while respecting user privacy.
By adopting Privacy Sandbox solutions, ad tech providers can ensure they remain competitive and effective in a privacy-first world.
To learn more, visit the developer documentation.