Much of digital advertising today relies on third-party cookies to target ads and measure their effectiveness. The cookies allow advertisers to gather detailed information about user behavior across different websites, enabling them to deliver personalized ads and track campaign performance.
However, the digital advertising landscape is undergoing a transformation to preserve user privacy.
To navigate this new privacy landscape, the Privacy Sandbox is introducing innovative technologies to allow for effective marketing and measurement while respecting user privacy choices. By adopting these solutions, advertisers can ensure they can continue to reach their target audiences and achieve their campaign goals in a privacy-first world.
In this next era of privacy online, key marketing use cases like prospecting, customer audiences, and campaign measurement are still possible and new tools are innovating for the future. Discover how industry leaders are innovating with Privacy Sandbox technologies.