The online world is evolving, and user privacy is at the forefront of that evolution. The Privacy Sandbox initiative aims to create technologies that both protect people's privacy online and give companies and developers the tools to build thriving digital businesses. The Privacy Sandbox approaches this by reducing cross-site and cross-app tracking, while providing new technologies that help keep the internet open.
This paradigm shift in the landscape can feel daunting for businesses of all types, but this change also ushers in new opportunities. Publishers often use third-party cookies to deliver relevant ads, measure digital ad performance, and power key user experiences. However, with third-party cookies becoming increasingly unavailable, new solutions are needed.
That's where the Privacy Sandbox comes in. Its library of APIs and other technologies can help publishers continue to bring high-quality experiences to users, deliver and monetize with relevant advertising, and assess what's working on their sites, all while respecting user privacy.