Protected Audience API
The Protected Audience API is designed to help businesses show relevant ads to people who have already visited their site, without relying on cross-site and cross-app tracking technologies like third-party cookies.
The API enables privacy-preserving remarketing and custom audience solutions, facilitating relevant advertising while protecting user privacy.
What can the Protected Audience API do?
- Remarketing: Show ads to people who have previously interacted with your website or app.
- Custom audiences: Create tailored audiences based on specific criteria or interests.
- Privacy-preserving reach: Reach the right audience without compromising user privacy.
Protected Audience is available for both Web and Android, providing a privacy-preserving way to enable remarketing and custom audience use cases across websites and mobile apps.
Web
- How the Protected Audience API can help publishers, advertisers, and ad tech providers
- How the Protected Audience API works
- How the Protected Audience API protects user privacy
- About Protected Audience interest groups
- Reporting after Protected Audience API auctions
- Implementing the Protected Audience API
- Frequently asked questions