For ad tech vendors:
If you’re an ad tech vendor, you’ll need to enroll for a Privacy Sandbox account to access the Protected Audience API. This enrollment process helps ensure that only legitimate ad tech platforms can use the API and contribute to a privacy-preserving advertising ecosystem. You can find more details about the enrollment process in the developer documentation.
Once you're enrolled, you can start integrating the Protected Audience API into your platform and services. This will allow you to support your clients' user acquisition/app install and remarketing needs on Android while respecting user privacy.
For app publishers and advertisers:
If you're an app publisher or advertiser, you don't need to enroll to access the Protected Audience API directly. Instead, you should work with your ad tech providers to understand how they are using the API and how you can leverage it to achieve your advertising goals.
Your ad tech providers can help you with tasks such as:
- Creating and managing custom audiences
- Setting up and running ad campaigns
- Measuring campaign performance and optimizing for better results
By working with your ad tech providers, you can ensure that you're using the Protected Audience API in a way that is effective, privacy-preserving, and compliant with industry standards.