Protected Audience is designed to enable effective remarketing and custom audience solutions without compromising user privacy. On Android, the API incorporates specific features and works in conjunction with other privacy-preserving technologies to provide a robust level of protection for user data.
Here's how the Protected Audience API safeguards user privacy on Android:
- On-device processing: Many key operations of the Protected Audience API, such as custom audience creation and storing user interests, happen directly on the Android device. This minimizes data sharing with external servers, further protecting user privacy.
- Limited data collection: The API only allows the collection of limited and necessary data for remarketing and custom audience purposes. This data is processed in a privacy-preserving manner, with techniques like differential privacy and aggregation ensuring that individual users cannot be identified.
- Transparency and control: The API provides users with transparency and control over their data. Users can view and manage the interest groups they belong to, and they can opt out of remarketing altogether.
Learn more about how the Protected Audience API enables effective retargeting and custom audience solutions in the developer documentation.