We recognize the importance of implementing an appeals process for our list-based approach. Appeals permit companies to make a claim that their domain on the MDL does not meet the inclusion criteria and ought to be removed, thereby allowing that domain to continue to receive users’ original IP addresses in a third-party context in Incognito.
An appeals process will be available, allowing companies to request removal from the list and enabling their domains to continue receiving users' original IP addresses in third-party contexts in Incognito mode.
The appeals process will be established before IP Protection launches, ensuring companies have ample opportunity to appeal. The process is being designed to align with Privacy Sandbox governance principles under discussion with the UK’s Competition and Markets Authority (see CMA's 2024 Q3 report).
Keep an eye on the Privacy Sandbox timeline for details about IP Protection implementation.