Aggregation Service is designed to facilitate reporting while upholding user privacy. It functions as a secure intermediary, receiving encrypted ad performance data from various sources, decrypting and aggregating it, then providing these insights to advertisers and publishers for analysis and optimization.
Here's how it can help:
- Report on ad campaign performance without tracking individuals: Advertisers can generate reports on how their campaigns are performing across different websites without relying on third-party cookies or other tracking methods that compromise user privacy.
- Gain insights into audience behavior while respecting privacy: Securely process data from other APIs (like the Protected Audience API, for example) that provide direct insights into user behavior. Learn more about your audience's interests in a way that doesn't identify or track individuals.
Learn more about this technology in the developer documentation.