Private Aggregation offers many benefits to publishers, advertisers, and ad tech professionals.
- Privacy-preserving: Private Aggregation allows you to measure campaign performance and other metrics, without accessing individual user data.
- Flexibility: Private Aggregation works with both the Shared Storage API and the Protected Audience API, each serving different but equally important purposes.
- Data encryption: The Private Aggregation API encrypts the data within reports before they leave the user’s browser, ensuring that individual user data remains protected.
- Accuracy: While protecting user privacy, the API still provides accurate aggregate data for measurement and analysis.
Refer to the developer documentation for more information about Private Aggregation and its benefits to your business.