Today's privacy challenge
Federated credentials allow people to sign in to various sites using their existing logins from Identity Providers, like social logins. This process enhances security and convenience for people while streamlining login management for businesses.
Currently, when someone visits a website with multiple login options, all of those providers may be notified about the visit, even if the user doesn’t use their service to sign in. And some companies use this information to build out user profiles for advertising purposes.
Doing things differently with FedCM
FedCM makes "Sign in with..." login solutions more private by shielding people's information and reducing passive tracking.
User experience: FedCM helps streamline login solutions, leading to a smoother browsing experience for users.
Privacy-preserving data exchange: The login experience is handled by the browser, meaning that no information is shared with the site until a user wants it to be. Identity Providers also remain unaware of the user's online activity unless the user logs in with the service.