These solutions enable functionalities that enhance user experience across websites while respecting user privacy.
| Benefit | Technology | Description |
|---|---|---|
| Enhanced user experience and data sharing within trusted networks | Related Website Sets | Allows small groups of affiliated sites to share information, enabling functionalities like cross-site logins and synchronized user preferences within a trusted network. This can improve user experience by providing seamless navigation and personalized content across related sites. |
| Preserving embedded services while protecting user privacy | CHIPS | Enables third parties to maintain embedded services on sites by allowing access only to specific, compartmentalized information, preventing broader tracking. This helps ensure that embedded services, such as maps or social media plugins, function correctly without compromising user privacy. |
| Secure and private federated login | FedCM API | Makes "Sign in with..." login solutions more private by shielding user information from passive tracking. This allows users to log in with their preferred identity provider without unnecessary data exposure. |
By understanding and utilizing these tools, businesses with a digital presence can continue to deliver key experiences while protecting user privacy.
Don't forget to audit your site!
It's essential to understand where your site relies on third-party cookies. Use the Privacy Sandbox Analysis Tool to audit your site and identify areas that may require adjustments.