How the Attribution Reporting API can help publishers, advertisers, and ad tech providers

The Attribution Reporting API offers valuable benefits for ad tech providers, advertisers, and publishers.

Here's how it can benefit different players on the web:

Benefit	Description
Facilitates accurate measurement	Attribution Reporting allows for precise measurement of ad views and clicks that lead to conversions, without relying on individual user identification. This helps ad tech platforms provide more accurate and reliable data to their clients.
Enhances existing models	Attribution Reporting provides additional signals that can be incorporated into existing conversion measurement and attribution models, improving their accuracy and effectiveness.
Refines optimization strategies	The data provided by Attribution Reporting can help ad tech platforms refine their internal models for optimization, leading to better campaign performance and increased return on investment (ROI) for their clients.

Benefit	Description
Understand campaign performance	Attribution Reporting associates ad clicks and views with conversion data, providing valuable insights into how your campaigns are performing. Validate campaign efficacy: With accurate conversion data, advertisers can validate the effectiveness of their campaigns and make data-driven decisions about budget allocation. Optimize campaigns: Attribution Reporting summary reports can inform advertisers on how to best optimize current and future campaigns, leading to better results and higher ROI.
Easy integration	In most cases, the ad tech platforms you work with will integrate with the API directly, minimizing the changes required on your side.

Benefit

Description

Understand campaign performance

Attribution Reporting associates ad clicks and views with conversion data, providing valuable insights into how your campaigns are performing.

Validate campaign efficacy: With accurate conversion data, advertisers can validate the effectiveness of their campaigns and make data-driven decisions about budget allocation.
Optimize campaigns: Attribution Reporting summary reports can inform advertisers on how to best optimize current and future campaigns, leading to better results and higher ROI.

Easy integration

In most cases, the ad tech platforms you work with will integrate with the API directly, minimizing the changes required on your side.

Benefit	Description
Get credit for conversions	Attribution Reporting helps publishers get credit for conversions that happen on their sites, which can improve monetization efforts and demonstrate the value of their inventory. Summary reports are generated via the aggregation service.
Provide reporting to advertisers	Publishers can use Attribution Reporting data to provide detailed reporting to advertisers, justifying direct spend and demonstrating the effectiveness of campaigns run on their sites.
Easy integration	In most cases, the ad tech platforms you work with will integrate with the API directly, minimizing the changes required on your side. Publishers may need to work with demand-side platforms (DSPs) or supply-side platforms (SSPs) to set certain permission policies.
Increased control and transparency	Chrome is exploring permission models and other ways for publishers to interact with attribution reporting data. Publishers are encouraged to get involved by joining the bi-weekly meeting open to W3C Web Incubator Community Group members (free to join), where they can raise this as an agenda item to discuss.

Learn more about the Attribution Reporting API in the developer documentation.

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