How the Topics API can help publishers, advertisers, and ad tech providers

The Topics API offers several advantages for businesses like yours:

• Reach interested audiences: Topics enables interest-based advertising without relying on individual user tracking. This means you can reach users who are likely to be interested in your products or services while respecting their privacy.
• Improve ad relevance: Because it provides insights into user interests, Topics can also help improve the relevance of ads shown on your site. This can lead to better campaign performance.
• Support a privacy-first web: By adopting the Topics API, businesses can demonstrate their commitment to user privacy and contribute to a more sustainable online advertising ecosystem.

Specific benefits for different stakeholders

The Topics API offers valuable benefits for various players in the digital advertising ecosystem. 

For publishers:

• Improve ad relevance: Topics enables marketers to find valuable audiences on your inventory, leading to more relevant ads. The anonymized insights provided by Topics can add incremental value to your inventory, making it more attractive to advertisers.

For advertisers and agencies:

• Prospect and generate new business: Topics allows you to reach potential customers based on their interests, enabling you to prospect and generate new business through interest-based advertising. By understanding the types of sites people are visiting, you can target your ads more effectively and reach the right audience.

For demand-side platforms (DSPs):

• Enable relevant, on-device audience selection: Topics facilitates the selection of relevant audiences directly on the user's device, improving match rates and increasing reach and performance for your campaigns. This privacy-preserving approach helps you connect with the right users without relying on cross-site tracking.

For supply-side platforms (SSPs):

• Enable relevant, on-device audience selection: Similar to DSPs, SSPs can leverage Topics to enable relevant audience selection on the user's device. This leads to better match rates, increased demand for your inventory, and improved yield.

Discover other use cases for Topics API here.