CHIPS allows third-party services to access and store information in a way that is partitioned or compartmentalized. This means that the information a third-party service can access on one website is kept separate from the information it can access on other websites. This prevents cross-site tracking and helps safeguard user privacy.
How can CHIPS be used?
CHIPS can be used to support a variety of site experiences that might otherwise rely on third-party cookies, such as:
- Interactive tools: Chat widgets and bots that remember your preferences or past interactions.
- Embedded content: Maps, dashboards, videos, and social media feeds that provide personalized experiences.
- Seamless transactions: One-click payment systems that remember your payment information without compromising your privacy.
Learn more about CHIPS in the developer documentation.