FedCM is particularly valuable for businesses that:
- Already utilize federated login systems.
- Want to provide users with a seamless sign-in experience.
- Are committed to prioritizing user privacy and data protection.
- Want to reduce user data leakage to social media companies.
Benefits of FedCM
FedCM offers a range of advantages for both users and website owners:
For users:
- Enhanced user experience: Reduces friction by simplifying and accelerating login processes across sites and apps.
- Reduced data sharing: Minimizes the amount of user information shared between websites and identity providers before login.
For site owners:
- Better protection against attacks: Protects against phishing attacks by enabling users to log in with trusted accounts without adding credentials on every site.
- Prevents passive tracking: Blocks identity providers from accessing a user’s information until they select a credential.
- Durable against third-party cookie loss: Removes reliance on third-party cookies.
- Can increase login rate: Drive more conversions and strengthen your first-party data strategy by reducing friction during log in.
By adopting FedCM, you can provide a more secure and user-friendly login experience while demonstrating your commitment to user privacy.
Learn more about FedCM in the developer documentation.