Key concepts

Third-party cookie: A third-party cookie is a cookie stored by a third-party service. For example, if you visit a website that uses an analytics provider, that provider may set a third-party cookie on your computer. Third-party cookies can be used for a variety of purposes, such as tracking user behavior, targeting ads, and personalizing content.

First-party cookie: A first-party cookie is a cookie stored by a website while a user is on the site itself. For example, if you visit a website and create an account, the website will set a first-party cookie on your computer to remember your login information. First-party cookies are used for a variety of purposes, such as personalizing content, keeping track of your shopping cart, and remembering your preferences.

K-anonymity: K-anonymity is a privacy technique that ensures ads are targeted to a k minimum number of people. By requiring ads to be shown to a larger group, it becomes more difficult to link a particular ad to a specific person. This helps protect user privacy by preventing the identification of individuals based on their online behavior and the ads they see.

Trusted Execution Environment (TEE): A TEE is a combination of hardware and software mechanisms that provide a secure environment to process sensitive data. It allows code to run in isolation, protected from observation or interference by any other process or external party. The code within a TEE is open source and audited to ensure proper operation.

Reference a full glossary of terms in the developer documentation.

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