Quality Score (QS) is a measure of how well your campaign's voucher compares to other vouchers in the marketplace. It's a metric that Google Pay uses to rate the quality and relevance of your voucher. It represents user value, merchant value, and voucher relevance to the user. Campaigns with high QS have higher chances of winning auctions with a relatively lower bid. A campaign with low QS has to bid higher to compete with other campaigns with relatively higher QS.
Learn what contributes to Quality Score
QS is calculated based on the combined performance of 2 components:
- Expected clickthrough rate (CTR): This is about how often your voucher gets clicked when people find it next to other vouchers.
- Voucher redemptions as observed by Google Pay: This refers to the data of users redeeming your voucher. To submit this data, go to eligibility criteria for Quality Score contributions.
Tips to improve your Quality Score
- Targeting
- Focused targeting: Set up campaigns with specific targeting and governance rules so that it helps build QS earlier in a campaign lifecycle.
- Expected Click-Through Rate (CTR)
- Compelling voucher copy: Write clear, concise, and engaging copy that entices users to click. Use strong verbs, highlight unique selling points, and create a sense of urgency.
- Strong value proposition: Provide users differentiating value from other brands or channels.
- Landing Page Experience
- Relevance: Ensure your landing page is directly relevant to the voucher’s context and not on a generic homepage.
- Content quality: Provide valuable, informative, and well-written content on your landing page.
- Ease of navigation: Make it easy for users to find what drove them to it within the Voucher’s context.
- Page speed: Optimize your landing page for quicker loading speed.
Eligibility Criteria for Quality Score Contributions
- You need to upload or update your redemption data at least once every 14 days.
- Your uploaded redemption data (or the incremental redemptions from your last upload) will be verified, and the data should be at least 90% accurate (match rate to what is revealed).
OR
- You need to have VPAs that have been mapped for redemption tracking.
- You need to have at least 1 redemption in the last 14 days on the VPAs provided. (A redemption is deemed to have been fulfilled if a transaction is registered on VPAs within a 30-day period following a user's click on the voucher.)
Tracking your Quality Score contribution progress
If you upload redemption data on day T0 or gets same-day redemption on VPAs, QS multiplier applies from day T0+X to T0+X+14d (where X could be the number of hours or days required by us to evaluate the eligibility). It usually takes a few hours to determine your QS contribution eligibility.
Check your Quality Score
QS chart is available in Google Pay and Wallet Console for voucher campaigns.
- On your device, open Google pay and Wallet Console.
- Go to the Campaigns tab.
- Select Analytics.
- From the Campaigns filter, select one campaign.
- From the Time Range filter, select your date range.
- The QS uses the last date of the selected range.
Check & make your vouchers better
Quality Score is a diagnostic tool to identify vouchers with a lower-than-average user experience. Your QS, on the scale of 1–10 shows the estimated performance of your vouchers compared to others.
| QS Range | What it Implies |
| 1–2 |
Low. |
| 3–4 | Fair. |
| 5 | Good. Your campaign quality is on par with the average. |
| 6–8 | Great. Your campaign quality is above average. |
| 9–10 | Exceptional. |
Tip: This diagnostic score helps you identify vouchers that might need quality improvements. These scores aren’t direct inputs in the voucher auction. Use QS to diagnose low-quality vouchers. Do not try to optimize the 1–10 score you receive.
Check why your Quality Score chart is empty
You’ll find the QS if you select one campaign. If you select multiple campaigns, remove the additional campaigns and keep one.
You can find the QS once your campaign has run for more than 7 days and gathered enough volume for stable performance. If the chart shows “no data,” wait a few days and check again.