Applies to TV avails only
EMA requirement: Optional - One set of the IDs below must be included in the avail:
- SeriesID, SeasonID, and EpisodeID
- SeriesAltID, SeasonAltID, and EpisodeAltID
Google requirement: Optional
About this column
This column identifies the series (typically the name of the series) and should be the Series Level EIDR. The SeriesID level is the top level of EIDR for TV, above the SeasonID Level.
Example: Series - "Curb Your Enthusiasm" 10.5240/9832-1CBD-FCBE-7BE0-313D-J
For an overview on EIDR formatting, please refer to our EIDR article.
Additional links:
Additional Google requirements
Google Play now requires partners to provide avails in the EMA standard specifications. An important aspect of this requirement will be to include a version specific ID (preferably using the EIDR standard) to uniquely identify each title. Within the EMA avail, EIDR IDs identifying versions should be populated in the "SeriesID" column and alternative IDs must be included in the "SeriesAltID" column.
Best Practices
EIDR IDs can be expressed with or without the EIDR prefix, "10.5240/".