Applies to Movie and TV avails
EMA requirement: Optional
EMA requirement: Optional
Google requirement: Optional
About this column
This column allow you to provide the date when a retailer is permitted to announce the availability start date of the title within the available territory. This column accepts the date format "YYYY-MM-DD". The time is assumed to be 12:00 AM in the availability territory.
Example: 2017-02-14
Best practices
Format this date as "YYYY-MM-DD" (e.g. 2011-01-02).