Policies and requirements
To use Merchant Center, and its programs you'll need to follow certain policies and requirements. These articles cover topics like what type of products you can advertise, what language and currency you should use for each country, and what info your landing page should include. Any policy or requirement violations can cause your products to have Issues in Merchant Center, preventing them from showing on Google.
Note: The Issue Details Page provides greater transparency into how specific policies affect your products. It consolidates the reasons for a violation, its impact on your account, and the steps you can take to resolve it or request a review. Learn more About the Issue Details Page.
Policies
- Shopping ads policies
- Free listings policies
- Demand Gen product ads format requirements
- Promotions policies
- Local inventory ads and free local product listings policies
- Google Customer Reviews Policies
- Product Ratings policies
- Vehicle ads policies (Beta)
- YouTube Shopping ads and App ads requirements
- Personalized advertising
Requirements
- Supported languages and currencies
- About landing page requirements
- Building trust with your customers
- About beta countries for Shopping ads and free listings
- About compatible or refurbished third party products
- Understanding Merchant Center country restrictions
- How Google uses key events data
- How Google uses Cost of Goods Sold (COGS) data
- Checkout requirements and best practices