You can remove the contents of your Google Merchant Center account. The process differs for standalone accounts and sub-accounts. You can also permanently delete the account that's associated with the Google Merchant Center. Learn how to Delete your Google account.
On this page
Before you begin
- Ensure you are signed in with an administrative user account.
- Download any product data or reports you want to keep. Learn how to download your product information.
- Cancel any active transactions.
Delete your standalone account
Deleting your standalone account will permanently remove all data and stop your products from showing on Google within 48 hours.
- In your Merchant Center account, select Settings
in the left navigation menu.
- Select General.
- Under the "Account setup" tab, scroll down and select Close Merchant Center account.
- Review the disclaimer and select “Yes, I want to permanently close this Merchant Center account”.
- Select Close Merchant Center account.
Delete your sub-accounts
If your account is part of a Multi-Client Account (MCA) or managed by a third party, it must first be converted into a standalone account before it can be deleted.
- Unlink the account: Contact Google Support to request that the sub-account be unlinked from its parent account. You will need to provide formal authorization. This process typically takes 24–48 hours.
- Close the account: After the account has been converted to a standalone, follow the steps to delete your standalone account.
Restore a deleted account
If you accidentally deleted your Merchant Center account, you may be able to restore it within 30 days. You will need to contact Google Support and provide formal authorization. Accounts deleted for more than 30 days usually can’t be recovered and will require you to create a new account.
Learn more about deleting your Merchant Center account.
Learn more about deleting your Google Account.
Note:
- For issues related to suspended accounts due to product data quality violations, learn about understanding account-level enforcement for product data quality violations.
- For issues related to suspended accounts due to policy violations, learn about understanding account-level enforcement for policy violations.
- For issues related to performance of Shopping campaigns, learn about Troubleshooting performance fluctuations and changes or about How to fix Google Ads Shopping campaign not running or low traffic.
- For issues related to performance of Performance Max campaigns, learn about Troubleshooting performance fluctuations and changes or How to fix Google Ads Performance Max campaign not running or low traffic.
Related links
- Change how you want to add products in Merchant Center
- Delete the Merchant Center account
- Delete your Google account
- How to fix Google Ads Performance Max campaign not running or low traffic
- How to fix Google Ads Shopping campaign not running or low traffic
- Issues in Merchant Center
- Troubleshooting performance fluctuations and changes in Performance Max campaigns
- Troubleshooting performance fluctuations and changes in Shopping campaigns