About Delivery Analytics in Merchant Center

This page provides an overview of the Delivery Analytics tab in Merchant Center. This is designed to help you understand how your delivery configurations, such as delivery speed and cost, contribute to your business performance.

On this page

Benefits
How it works
Instructions
Frequently asked questions (FAQ)

Benefits

To help you understand how your current delivery configurations perform on Google and how to optimise your configurations, we provide an analytics view in the Delivery and returns section of Merchant Center.

By using delivery insights, you can:

Improve transparency: Increase visibility by demonstrating the direct value of competitive delivery data.
Drive optimisation: Identify the performance uplift associated with more aggressive fulfilment options, such as offering faster or cheaper delivery.
Increase competitiveness: Identify gaps in your delivery strategy by comparing your performance against industry benchmarks.

How it works

The new experience consists of two main components meant to guide you towards optimal delivery configurations:

Analytics

The analytics dashboard on the 'Analytics' page provides a granular breakdown of performance metrics categorised by delivery time and delivery cost. This combines shop quality benchmark data with impression breakdowns of delivery time and cost to provide actionable performance data. The dashboard allows performance visibility across three primary metrics: impressions, clicks and CTR.

Delivery checklist To support you after you've completed onboarding, we also provide a guided checklist on the 'Delivery' page. If you've only set up a basic delivery configuration, this checklist provides clear, step-by-step instructions on optimising your delivery setup to drive better shopper outcomes.

Instructions

How to view your performance

To view your delivery performance metrics:

Go to Delivery and returns in your Merchant Center account.
Select the new Analytics sub-tab.
Use the filter bar to adjust the data by country and comparison methods.

In this view, you will find visual insight cards that highlight how different delivery buckets perform against one another. You will also find scorecards for high-level weighted averages regarding your speed and cost, as well as a detailed data table for metric breakdowns.

Frequently asked questions (FAQ)

In which countries are delivery insights available?

This reporting is currently available for all eligible merchants in Australia, Canada, India, Japan, the United Kingdom and the United States. The Analytics tab won't appear if you don't sell products within these countries.

Why are my scorecards hidden?

If your account has very low traffic, such as less than 100 clicks, both scorecards may be hidden. If you have no delivery policy configured, you will instead be provided with guidance on configuring your delivery settings.

Will I be able to view conversion metrics?

Our dashboard currently focuses on impressions, clicks and CTR.

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