How your in-store products with pickup SLAs surface on Google

Google allows you to showcase a pickup option for your local stores for items immediately available or that require shipping to the store. The ads surfaced on Google depend on the data provided in your data source:

1. In the Shipping and returns section of the Merchant Center, you can set the pickup SLA information for products based on specific attributes such as custom labels or brands. Learn more about How to set up a policy for local pickup.
2. Your product data: Contains general product information and can include pickup_SLA values.
3. Your inventory data: Contains store-specific details, such as availability. If a pickup_SLA is submitted, these can override the pickup_SLA from the product data.
4. The override rule: Your local inventory data for a specific product at a specific store always takes precedence over data submitted in your product data. Pickup SLA submitted in your product data takes precedence over pickup SLA submitted via pickup policy UI.

On this page

• Showing immediate pickup capabilities on Google
• Showing pickup capabilities within a specific timeframe on Google
• Showing pickup on Google

Showing immediate pickup capabilities on Google

Pickup "today" indicates the item is currently in stock at the local store and can be ready for pickup on the same day it's ordered.

Conditions for pickup "today":

• Local availability: The item must be marked as in_stock in the local inventory data for the specific store.
• Pickup SLA: The effective pickup_SLA for the item at that store must be same_day. You can set this in:
  • The local inventory data
  • The product data (unless the local inventory data overrides it).

In summary, pickup "today" requires the local availability to be in_stock and the pickup_SLA to be same_day.

Conditions for pickup “tomorrow”:

• Local availability: The item can be marked as in_stock or out_of_stock in the local inventory data for the specific store.
• Pickup SLA: The effective pickup_SLA for the item at that store must be next_day.You can set this in
  • The local inventory data
  • The product data
  • Pickup policy within the Shipping and returns section of the Merchant Center

Showing pickup capabilities within a specific timeframe on Google

You can also advertise products that can be shipped to your local stores for customer pickup within a specific timeframe (pickup_SLA), even if not currently in stock at that store.

Conditions for pickup capabilities within a specific timeframe:

• The item is considered unavailable at the local store if it is out_of_stock in the local inventory data or if there is no inventory entry for the store in Merchant Center.
• A pickup_SLA is provided (for example 2-day, 3-day, 4-day, 5-day, 6-day, multi-week). This can come from the local inventory, product data or pickup policy.

Automatic pickup Inventory creation:

Google automatically create pickup eligible inventory for your linked stores if:

• The product has availability set to in stock in your product data source. Your product data is the foundation for creating your products. Learn more Product data specification.

• A valid pickup Later SLA (next_day to multi-week) is provided in the product data. Note that the same_day value is not compatible with the automatic pickup inventory creation.
• The store is linked from your Merchant Center.
• There's no entry in the local inventory data for that product and store.

Showing pickup on Google