You can measure the impact of automated discounts on your overall product performance with key metrics, such as gross profit and revenue, and measure the performance of products that are discounted in your Shopping ads.
On this page
- Metrics of your overall performance
- Chart of discounted products
- Product inventory coverage
- Improve your performance
Metrics of your overall performance
View metrics that show increases in your performance with automated discounts compared to your estimated performance without it. Performance increases are shown as percentages and include the performance of all products in your inventory, not just products with prices optimised by automated discounts.
- In your Merchant Centre account, go to the Automated discounts tab in the 'Marketing' section.
- Gross profit shows how much more you earned with automated discounts compared to your estimated earnings without it. Gross profit is calculated by subtracting your cost of goods sold from your revenue.
- Revenue shows how much more you earned with automated discounts compared to your estimated earnings without it.
- Ad spend shows how much more you paid for Shopping ads for active products in Merchant Centre with automated discounts compared to your estimated ad spend without it.
- Orders shows how many more purchases were made with automated discounts compared to your estimated number of purchases without it.
- Clicks shows how many more times someone clicked on your Shopping ads with automated discounts than your estimated number of clicks without it.
- Impressions shows how many more times your products were shown in Shopping ads on Google with automated discounts compared to your estimated number of impressions without it.
Chart of discounted products
The chart shows the performance of products with optimised prices in your Shopping ads for the selected metric.
- Select a metric and point to a day in the chart to view an amount or quantity for that metric.
Product inventory coverage
View the total number of products that are available to discount and are currently discounted in your Shopping ads.
- Opted-in products: The total number of products that you added to automated discounts and are available to discount in your Shopping ads.
- Discounted: The number of products that are currently discounted in your Shopping ads.
- Not discounted: The number of products that are available to discount but aren't currently discounted in your Shopping ads.
- Opted-out products: The number of other products in your inventory that you can add to automated discounts.
Improve your performance
You can help improve your potential results by giving automated discounts more flexibility to optimise prices in your Shopping ads and increase your gross profit.
- Choose products that already receive high numbers of impressions in your Shopping ads. This helps to ensure that products with discounted prices are shown on Google.
- Add a significant number of your products to automated discounts. The more products that can be discounted in your Shopping ads, the more flexibility automated discounts has to discount products that will help improve your product performance.
- When you add products, set minimum prices that are at least 10% below current prices. This gives automated discounts a wide range of potential discounts to work with when optimising prices in your Shopping ads.