To ensure the success of your products and to provide a good experience for potential customers, we've developed a set of policies and data quality requirements for Merchant Center.
On this page
- Review regions and fix issues
- Price and availability mismatch
- How to identify and fix mismatches
- Unsupported destination based on regional settings
- Frequently asked questions
Review regions and fix issues
In order to use the regions feature, each of your regions must meet the minimum requirements.
If you don’t meet the minimum requirements, you’ll notice an error message, with details in the “Issue” column on the “Regions” page. You can filter your regions by issue, or manually address them one by one. When you satisfy the necessary requirements, the error messages will disappear.
Price and availability mismatch
Price or availability mismatches occur when the information in your product data source differs from the price on your landing page or the structured data.
Common causes and resolutions
- Inconsistent Data: Ensure the price attribute in your product data, the price on your landing page, and the price in your structured data (for example Schema.org) are all identical. For sales, use the sale price
[sale_price]attribute and ensure it's reflected on the landing page. For subscriptions, use the Subscription cost[subscription_cost]attribute and clearly state the terms. Also, confirm that the currency is consistent across your data source, landing page, and structured data for your target country. - Website Microdata: Ensure that the offer and price properties in your Schema.org markup (JSON-LD or Microdata) match the price in your data source and the visual price on your landing page. Use the Rich Results Test tool to verify your website's structured data.
- Delayed Updates: To reduce delays, schedule your data source uploads through the Content API or Merchant API as soon as you update products on your website. If your product status changes frequently, increase the frequency of your uploads.
- Manual Edits: Manual edits to prices in Merchant Center override your data source data. Use the “Undo Edits” feature to sync your account with the data source again.
- Caching Issues: Clear your website cache to ensure Google's crawlers find your most current pricing data.
- Automatic Item Updates: In the Merchant Center to allow Google to automatically correct minor price or availability discrepancies.
- Sale Pricing: When offering sale prices, always include the `sale_price_effective_date` attribute in your data source to ensure the sale period is correctly synchronized.
- Platform-Specific Issues (Shopify): If you use Shopify, try toggling the sync off and back on to force a re-sync of your product data.
Regional specific causes
- IP Geolocation: Do not use IP geolocation to automatically change prices on your landing page, as Google crawlers may not find the correct regional price.
- Regional Settings: Verify that your regional settings in Merchant Center are configured correctly.
How to identify and fix mismatches
Step 1 of 3: Identify the issue
- In your Merchant Center account, go to Products under Products & store
in the left navigation menu.
- Select Needs attention tab within the products page.
- Look for issue titles like "Mismatched price," "Mismatched availability," or their regional counterparts.
- Select View samples to view specific affected products.
Step 2 of 3: Audit and Correct
- Perform a site-wide audit because Google might not list every violating product in your account diagnostics. Check similar items to identify issues.
- Verify your website is globally accessible to Google crawlers and that product URLs lead directly to the product page without redirects.
- Fix the data in your data source, landing page, and microdata to ensure they all align. Use Google's Rich Results Test to validate your structured data.
Step 3 of 3: Request a Review
- Once you have corrected your data, re-upload your product data source to alert Google to the changes. After re-uploading, you can navigate to 'Products' > 'Diagnostics' and request a manual review for the affected products.
- An automatic re-crawl will also occur, which typically takes 24 to 72 hours. Manual reviews can take up to seven business days. If you use a third-party app to manage your data source, ensure it has re-synced correctly or contact their support if discrepancies continue.
Try our guided data source setup troubleshooter for help fixing issues with creating, formatting or uploading your data source (for text, tab-delimited or XML file data source only), and fixing warnings or disapproval related to price.
In order to stay compliant, we recommend following the guidance on the help center articles below:
- How to fix: Mismatched product price
- How to fix: Mismatched product availability
- How to fix: Regional availability values are inconsistent
- How to fix: Mismatched regional availability
- How to fix: Inaccurate price status due to inconsistency between data source and landing page
- Request a review of your issues
If you’re uncertain about the issue or don’t know how to proceed, you can contact the support team.
Unsupported destination based on regional settings
This is an item-level warning that indicates you’re targeting some serving destinations that aren’t supported for regional offers. Your offers will still continue to serve everywhere regional offers are supported.