Regional availability and pricing (RAAP) is an add-on feature available in Merchant Center. This article explains the benefits of using RAAP and how it works.
The feature lets you show product availability and variable pricing based on your business presence and customer location by providing regional overrides for availability, pricing or both. RAAP lets you control item availability and pricing regionally, so that customers view Shopping ads and free listings data specific to their location.
RAAP is available for offers in the following countries:
- Algeria, Angola, Argentina, Australia, Austria, Bahrain, Bangladesh, Belarus, Belgium, Brazil, Cambodia, Cameroon, Canada, Chile, Colombia, Costa Rica, Cote d'Ivoire, Czechia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Georgia, Germany, Ghana, Great Britain, Greece, Guatemala, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Lebanon, Madagascar, Malaysia, Mauritius, Mexico, Morocco, Mozambique, Myanmar (Burma), Nepal, the Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Senegal, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Tanzania, Thailand, Tunisia, Türkiye, Uganda, Ukraine, United Arab Emirates, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Zambia, Zimbabwe.
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Benefits
RAAP helps you:
- Promote inventory that's regionally priced, in stock and available for delivery.
- Ensure that your online products are shown to the correct audience and that you only pay for clicks where your products are available.
- If you're using local inventory ads, expand and more directly control the reach of your shop(s).
- Mitigate the risk of data source offer or account disapprovals due to availability or pricing mismatches.
Note:
- If the regional availability of your products only depends on regions where you deliver, consider using regional delivery. Learn more about Best practice guide for optimising delivery and return configuration.
- If a local inventory ads (LIA) radius and RAAP region overlap, LIA will typically take precedence for ads if the shopper is in the LIA area.
Eligibility requirements
To be eligible for the RAAP add-on, you must meet the following criteria:
- An active Merchant Center account with at least one active product and one claimed URL.
- You have offers in countries that support RAAP.
- Your target regions meet the minimum geographic size and population requirements. Learn more about setting up regional availability and pricing.
- Ability to execute on the integration steps.
- Your target surfaces are compatible with RAAP.
Potential use cases for RAAP:
- Your products have been removed due to regional availability or pricing issues.
- Your account received a suspension or warning due to non-national items in your data source.
- You want to start using Shopping ads, but your products have regional availability or pricing.
- Your business uses region-based fulfilment centres, causing availability differences across regions.
- Your products fall under regulatory environments that restrict the availability of certain products in specific regions.
- You use advanced pricing strategies with different regional prices.
Compatibilities
The feature works with:
- Feed-powered campaigns (Performance Max campaigns, Shopping campaigns).
- Feed-powered ad formats (Shopping ads, free product listings, display ads, YouTube affiliate Shopping).
- Merchant Center add-ons.
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Attributes such as loyalty programme
[loyalty_program], promotions and sale price[sale_price].
Automatic item updates can be turned on for national availability only.
Learn more about setting up regional availability and pricing.