'Marketing methods' is a dedicated page under the 'Marketing' tab in Merchant Centre that is designed to be the central page for all merchant marketing activities. It highlights the variety of ways in which merchants can display their products and attract customers.
On this page
Benefits
Marketing methods focuses on improving the visibility and understanding of the available marketing tools in Merchant Centre. Through this overview, merchants are able to discover marketing methods at a glance and view their implementation status in the account.
Key features
- Marketing methods centralised view: A comprehensive overview. You can view whether Shopping ads, free listings, local inventory ads and free local listings are active, ready for setup or even disable them.
- Free listings: The dedicated card within the Marketing methods overview page allows it to be enabled or disabled via the dedicated toggle.
- State indicators: Clearly shows marketing method enablement status in the account (for example, 'Set up', 'Ready', 'Active').
- Click potential: If applicable, shows potential click volume.
How it works
The Marketing methods page serves as the central panel for managing marketing strategies and promotional strategies. It's a dedicated interface for the granular activation or deactivation of key marketing formats in Merchant Centre.
By accessing the 'Marketing methods' page under the 'Marketing' tab, you can view and control which of these marketing tools are engaged, optimising the marketing mix.
Add-ons page and Marketing methods overview page
Marketing methods can also be discovered, activated or deactivated in the add-ons section of Merchant Centre. Navigate to Settings > Add-ons to discover available additional marketing methods and features in your Merchant Centre account.