Google tag lets you send data from your website to link Google product destinations to help you measure the effectiveness of your website and ads.
Below are instructions on how to manually add your Google tag in Merchant Center to your website. To complete these steps, you’ll need access to your website code.
Instructions
- In your Merchant Center account, click Settings
in the left navigation menu.
- Select General.
- Go to Key event setup.
- Click the name of the key event source to see its Google tag.
- In the “Google tag” section, click the Set up button.
- In the “Set up a Google tag” dialog, use “Install manually” to install the Google tag with gtag.js in your website code.
- If you use a website builder or CMS like Wordpress, Shopify, or Wix, use the “Install with a CMS or website builder” option under “Show more options”.
- You can also reuse an existing Google tag by choosing the “Use a Google tag you already have” option under “Show more options”.
- Next to the code snippet, click
to copy the code to your clipboard.
- Paste the entire tag snippet in the code of every page of your website, immediately after the
<head>element. - You can check if the tag is properly installed by clicking Test installation.