Merchant API is a new, simplified API designed to help you manage your Merchant Center and showcase your products and your business across Google with ease. Merchant API is now generally available and features a simplified interface designed to help you manage your Merchant Center accounts and showcase your products at scale and with ease. You will also get programmatic access to data, insights, and unique capabilities at scale, allowing you to control how your business and products appear on Google.
The new interface is set to become the primary tool, which lets you manage your product data for both organic and ad experiences directly within the Merchant Center platform. The Merchant API replaces the Content API for Shopping as the primary interface for programmatic access.
The transition to Merchant API introduces a robust and efficient solution with an improved design for faster product rollouts, easier updates, and new features like Google Product Studio. Additionally, the platform facilitates future-proof technology, streamlined data management, and exclusive API capabilities.