The 'Products' page in Merchant Centre offers a clear and comprehensive view of your entire product catalogue, serving as a central interface for managing your listings. This section guides you on how to view detailed information about your products, such as approval status, visibility, price, availability and delivery estimates. You can also filter your product list and use smart product filters to quickly find the product data that you need.
On this page
Understanding the products table
On the Products overview page, below the product history graph and recommendations panel, you'll find a detailed table listing all your individual products. This table helps you quickly sort, filter and inspect specific items in your catalogue. It shows important details about each product, helping you understand its current state.
- Visibility lets you know if your product is currently appearing in ads or free listings on Google. It might show if a product is 'Visible' or 'Not visible'.
- Status tells you about the health of your product data itself, such as if it is 'Approved', 'Disapproved' or 'Pending review'. Products can be disapproved if their landing pages are unavailable or if checkout URLs are incorrect.
- Note: The difference is that a product can have an 'Approved' status (meaning that its data is good) but still be 'Not visible' if there are other issues, like policy violations or the shop view being unavailable.
- Price shows the current price of your product.
- Clicks tell you how many times users have clicked on your product listing.
- Source indicates where the product data came from; for example, a data source or a direct upload.
Product attributes that can be viewed in the product list include:
| Column | Description |
| Visibility | Shows if your product appears on Google or not |
| Status | Shows if Google has approved your product or disapproved your product, or other statuses |
| Image | An image of the product |
| Title | The title of the product |
| Product ID | The unique identifier assigned to your product |
| Price | The product's price |
| Source | The data source through which the product data is provided |
| Last update | When your product was last updated |
| Shops | The websites or online shops where your product is sold |
| Clicks | The number of clicks that your product has received on Google |
| Labels | The values associated with your product. Select the label icon  in the upper right corner of the product list table to display it. |
- To filter the product list: Select the filter icon
, then make your selections.
- To find your products: Use the search bar to search for products by various attributes such as brand, GTIN, MPN, product type and category.
- To download the product list: Select the download icon
in the upper right corner of the table.
Understanding product counts
In your Merchant Centre, select Products in the left navigation menu, then the 'All products' tab.
Below the product history graph and 'What to do next' panel, you will find filter cards that provide a high-level count of your products. When you select the cards, the product list is filtered to show the list of products counted on the card. The card types include:
'Total products'
All products in Merchant Center. This includes all products provided directly by you, plus any additional products that Google found on your online shop.
'Provided by you'
All products provided directly by you.
Learn more about data sources in Merchant Center.
'More found by Google'
Additional products that Google found on your online shop. These will be updated every 24 hours in Merchant Centre.
Note: 'More found by Google' may not be available for your Merchant Centre.
Learn more about adding products automatically from your online shop to Merchant Center.
'Improved product filters'
Learn how our improved filters can help refine your product search. Use AI-powered natural language queries to quickly find and manage specific products in your catalogue, simplifying complex filtering tasks.
'Not showing on Google'
All products that are under review, processing or not approved, or those that you've chosen to hide on Google.
Viewing your product details
You can view your product details by clicking on one of the products on the product page. When you click on a specific product, you can view all the attributes added for that product.
- You can view critical product details like product image, title, description, visibility, approval status and price.
- Merchants can change product visibility, edit product details or delete their product on the product details page.