The 'Products' page in Merchant Centre provides detailed insights into product performance, visibility and approval statuses. The ability to manage your products, data sources and product labels enables merchants to effectively manage their product listing. This article explains how to manage your product data, add or remove products and manage product labels.
On this page
- How to add products
- Editing and updating products
- Removing products one by one
- Managing your product data
- Organising products with labels
How to add products
Add products from a data source
To efficiently manage a large inventory, you can add or update your product information in Merchant Centre by uploading a data source. This method allows you to include all your product details in a file or spreadsheet, which you then upload and refresh, ensuring that your product listings are always current and accurate.
- In your Merchant Centre account, go to Products
.
- Under 'All products' click Add products.
- Select Add another product source.
- Then choose the type of source that is being added and follow the in-product guidance.
Learn more about ways that you can add your product data.
Add products one by one
For sellers with a limited number of products, manually adding them one by one in Merchant Centre is a straightforward option. This process involves entering each product's details directly into a user-friendly form within your Merchant Centre account.
- In your Merchant Centre account, go to Products
.
- Under 'All products', click Add products.
- Select Add products one by one.
- Fill in all the details and click Save.
Learn more about adding products one by one.
Editing and updating products
Add new products to or remove products from an existing source
To update products using an existing source, you need to edit the data directly in the source that you originally used (for example, your spreadsheet or file). To view a list of all your data sources, select the 'Data sources' option in the settings available in the left navigation menu, or navigate to the 'Products overview' page and click the Manage product sources button to see the source for your products.
- Determine the source used to upload the product by checking one of the following:
- 'Source' column in the 'All products' tab, which you can find by clicking Products in the left navigation menu.
- The 'Product details' page, which you can find by clicking on a product title in the 'All products' list.
- Modify the data source (for example, your spreadsheet or file) by adding or removing the desired products.
- After you've updated your source, return to the 'All products' page or 'Data sources' list and click the Update button for the relevant source.
- The changes made to your source data will then be reflected in your products in Merchant Centre.
Removing products one by one
- In your Merchant Centre account, go to Products
.
- Under 'All products', filter the list to the product that you would like to remove.
- Click on the product 'Title' to navigate to the Product details page and click on the Delete product button on the right side of the product page.
Managing your product data
Change the visibility of a product: Select the circle icon in the 'Visibility' column. If the icon is green , your product is showing on Google. If the icon is grey
or red
, the product isn't showing on Google. Learn more about How visibility and status work.
Fix product issues: Some of your products may have issues relating to policy or due to missing or inaccurate product details. The 'Needs attention' tab provides an overview of all issues. Learn more about the Needs attention tab.
Organising products with labels
- In your Merchant Centre account, go to Products
under Products and shop.
- Under the 'All products' tab, click on the columns
icon and select Modify columns. Select the 'Labels' tick box and click on the Apply button.
- For the product that you want to update, click on the pencil icon
showing in the Label column. You can rename the label categories associated with each custom label. You can update values that you've defined by clicking on the drop-down menu.
Example
Instead of 'Custom label 0' you can rename this Label category as 'season' then choose one of the values you defined among winter, spring, summer or autumn. This value will be associated with the product that you modified.
- Fill in all the details and click Apply.
- Custom labels can be used in Shopping ads campaigns, when you want to subdivide the products in your campaign using values of your choosing. Learn more about using custom labels in Shopping ads.
- Custom labels can also be edited via Content API as an attribute. Learn more about custom labels 0–4 in the product data attributes.