As we announced at Google Marketing Live 2025, you’ll soon see personalized growth insights and recommendations for your business using the power of Google AI in Merchant Center.
What’s changing
Google Merchant Center uses AI to analyze your unique products and performance data and uncover opportunities for your business. In the upcoming months, we'll be launching another new AI-powered feature that proactively surfaces AI-powered insights and recommendations, leveraging Google's analysis of your unique products and performance data to uncover new opportunities for your business.
For example, Merchant Center might identify an upcoming holiday - like Father's Day - as an ideal promotion opportunity. Our AI-powered insights could then suggest the best products to promote, recommend strategic discounts to optimize sales, and even show a forecasted impact. Then, once you're ready, Merchant Center will pre-fill the promotion and automate subsequent tasks to optimize your product feed.
It will present these as simple suggestions you can easily action, and you’ll always remain in full control to review, adjust, or approve any changes.
Progressively bringing AI-powered assistance to Merchant Center
We’re continuing to integrate AI into Merchant Center to help you grow your business:
- Get ready for seasonal shopping: Receive automated insights on key marketing moments and discover trending products. You’ll also get ready-to-launch discount recommendations to help you prepare for seasonal sales.
- Easily implement recommendations: It can provide the insights and recommendations you can easily act on. You remain in full control to review, adjust, or approve any changes.
- Get help in finding your products: AI enhances product listings with better search, filtering, and automatic image/video generation.