Linking your Merchant Center account with Google & Youtube app on Shopify allows you to sync your product data on the Shopify store with Merchant Center. This article navigates you to link your Merchant Center account with Google & Youtube app on Shopify.
Follow these steps to install the Google & YouTube app in your Shopify account for the first time and link your Merchant Center account.
Step 1 of 2: Install the Google & YouTube app
- Sign in to your Shopify account and download the “Google & Youtube” app.
- From your Shopify console, click the search bar and search “Google and YouTube”.
- You'll be taken to the Shopify App Store. Click Install to continue.
Step 2 of 2: Connect your Merchant Center account (Recommended)
- Connect your Google Merchant Center account. The Merchant Center IDs listed are the IDs associated with your Google account where your Google account is an administrator.
- Check your online store requirements:
- Add a valid payment method
- Create an online store and remove any passwords
- Add a refund policy and terms of service
- Confirm that you’ve added contact information to your online store
- Click Continue.
- Review Store settings for:
- Product Sync
- Shipping Sync
- Countries and languages
- Conversion measurement
- Checkout link
- Click Confirm.
- Agree to the terms and conditions.
- Click Complete setup.
After you complete setup, products that are available to your online store automatically sync with Google. For eligible stores, products synced to Google Merchant Center using the Google & YouTube app can display on relevant Google surfaces for free. To ensure your measurement doesn’t break while continuing to use third-party product sync, turn off the Google & YouTube app product sync while onboarding to the app. Learn more about Syncing your products.
Step 2 of 2: Add your Google tag for Merchant Center manually (Alternative)
You can skip connecting a Merchant Center account and manually add your Google tag:
- In the Google & YouTube app, navigate to the “Settings” page.
- In the “Google tags” section click Manage.
- You can manually add Google tags.
- When you are done, click Save.
- Click Complete setup.
Connect relevant services:
From the Overview page, you can view your product listing status and connect relevant services like Google Ads and Google Analytics:
- Product listings: All of the products that are synced to the Google Merchant Center. Your approved products might be eligible to display for free across different Google surfaces such as the Shopping page, Google Search, Google Images, Google Maps, and Google Lens.
- Connecting to relevant services: Under “Impactful Opportunities,” click, Get started for Google Ads and Google Analytics
Merchants that use multiple domains
If you have multiple domains, redirects, checkout URLs, or vanity URLs registered in Shopify, the Google & YouTube app will verify and claim your website automatically when you complete the onboarding steps. Depending on your Primary Store, Online Store, or other domain setup in your admin settings, the default website claimed by the Google & YouTube app may not match the domain of your product URLs, which may cause issues in product approvals. If the domain claimed during onboarding is not the same domain as in your product URLs:
- If you have connected the Google & YouTube app to your Merchant Center, navigate to your Merchant Center Overview page
- Select “Business Info”.
- Click Edit online store
- Enter the domain that your product URLs utilize (Note: this website must be included on your list of domains in Shopify > Admin > Settings > Domains to function properly)
- Click Save, then Change, then “Claim your online store” if prompted.
After you link your Merchant Center account with the Google & Youtube app on Shopify, you can choose to automatically or manually sync your product information. Learn more about Syncing your products.
To link your Google Ads account with Google & Youtube app on Shopify, follow the instructions provided in the Google Ads onboarding section.