How Google Try-on works for merchants

To empower potential customers and help them visualize how items will look on their bodies, people can use a virtual try-on feature to "test" clothing before they buy.

How it works

Using AI, Google combines a user-uploaded photo, analyzes your product images and generates a new image, showing how different garments might look on the customer's body.

While not necessarily a perfect representation of fit, this feature enhances the discovery process, encouraging exploration of different items and potentially driving engagement with your products among a wider range of potential buyers across the web. The accuracy of the representation depends on the quality of the images you provide, and on the user's photo.

Eligibility and availability

Any merchant with a shopping feed and who is eligible to show free listings is automatically opted into this feature. The current experience supports the following categories: tops, bottoms, and dresses. Shoes, lingerie, bathing suits, and accessories are not currently supported.

Try-on is currently available within the U.S. for logged-in users on both mobile and desktop versions of Google Shopping and Google Search. Note that users need to opt in to Search Labs to turn this feature on, users must be 18 years or older to use this feature, and accounts must have Web & App Activity and Search Personalization turned on.

Note: This feature is only available on any non-sponsored product results on Google (or the Shopping tab). This feature is not available for Shopping Ads. That is, products under “Sponsored” will not show the “Try it on” button.

Image requirements and best practices

You’ll need to follow the general requirements for product images, as well as these requirements for Try-on images in particular:

Add high resolution images that are at least 512 x 512 pixels, but ideally 1024 pixels or higher.

In addition, follow these are best practices to make sure you’re showing the highest quality product images:

The image should contain only the listed garment
The image should show the entire garment and should be a full body picture
Garment is on a model facing directly forward with arms down to the side
Lay flat garments should avoid excessive folds or wrinkles
Garment details should not be covered by hands, handbags, or accessories

For tops:

Sleeves should be rolled down
Hoodies should have the hood down

AI limitations and accuracy

Generated images may include mistakes, such as body shapes, personal features, or errors in clothing details. The generated image can help people find how an item might look, but it does not indicate fit, suggest a size, or indicate size availability from the merchant.

We’re committed to continuously improving this experience. If you have any comments or feedback about the generated images, you can click the “Give feedback” link at the bottom of the try-on screen, and let us know what you think could have gone better. If there are issues related to something other than the try-on image itself, you can get in touch here.

Privacy and data handling

Google does not collect or store any biometric data during this experience, nor are people’s photos used for training purposes. You will not have access to any user images or generated looks from this feature.

Frequently asked questions

How do I participate in this feature?

All brands that offer tops, bottoms, and dresses are automatically enrolled in this feature. Some product categories are currently excluded, such as shoes, lingerie, and bathing suits.

What if I don't want people to use this feature to try on my products?

If you don’t want to include the option for users to try your product on virtually, you can opt out of the experience by contacting Google Customer Support directly from your Merchant Center account. To do this,

Sign in to your Merchant Center account.
From the “Help” menu, select Help center and support.
Select Contact us.

Note that opting out will only remove the "Try-on" button from your listings but does not affect listings from other merchants selling the same product.

Can I use this feature with my Shopping Ads?

This feature is only available on any non-sponsored product results on Google (or the Shopping tab). This feature is not available for Shopping Ads. That is, products under “Sponsored” will not show the “Try it on” button.

How does this feature work for model try-on?

Currently, the model try-on feature allows shoppers to visualize clothing on models with body shapes similar to their own. Expanding on that, shoppers now have the exciting option to upload a personal photo. This allows them to see a preview of how the garment might look on their own body, offering an even more tailored and insightful shopping experience.

How can I ensure people get good results?

The image should feature one garment on one full body shot, front-facing model in a simple pose with a high resolution of ideally 1024 pixels or higher.

I keep seeing mistakes in the generated image. What should I do?

To minimize errors, remember that the quality of the user-uploaded photo and your product images significantly impact the generated result. Keep in mind that GenAI is a visualization tool to help you get a sense of style and color. The tool doesn’t show exact fit or size, and occasional discrepancies may occur.

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