Creator Discovery allows merchants to easily find creators in the YouTube Shopping affiliate programme to collaborate with. In Google Merchant Center, merchants can search and filter for creators based on metrics like content category, audience and/or creator attributes. Merchants can then create saved creator lists to promote content creation and drive more sales. Learn more about the YouTube Shopping affiliate programme.
On this page
Instructions
Search for relevant creators
- In Merchant Center, click on
YouTube affiliate on the left side of the page under 'Marketing'.
- Click on the Creators tab. You'll find this in the main navigation bar near the top of the page.
- Use the search bar in the 'Discover creators' sub-tab to enter keywords. You can search by channel name, category (for example, beauty, tech and other niches) or natural language phrases like 'get ready with me' or 'gen z styles'.
- Refine your search. Use the filters to narrow your results by:
- Category: Find creators who make content in specific niches, like gaming, beauty or music.
- Audience: Target creators who appeal to a specific demographic either by gender, age or viewer location.
- Note: Only creators who have opted in to data sharing are able to be filtered by audience metrics.
- Creator: Segment creators based on factors like subscriber count, number of videos (90 days) and average views per video.
- Search results will include the creator's profile picture, channel name, subscriber count and average views. For creators that have opted in to data sharing, age, gender and country audience data will also be available through the 'Creator details' panel.
- Note: Creators who have opted in to data sharing will have their channel names highlighted with a hyperlink that leads to the 'Creator details' panel.
- On the results page, you can:
- View a creator's channel: Under 'Actions', click on the
- Add a creator to a new or existing creator list: Under 'Actions', click
Add to add a creator to a new or existing creator list for future collaborations.
- Bulk add multiple creators to a new or existing list: To add multiple creators to a new or existing list, tick the
tick box on the left-hand side of each creator that you want to save and click Add to list. The Add to list button should appear below the search bar if multiple creators are selected.
- View a creator's channel: Under 'Actions', click on the
Merchant agreement to Terms of Use on non-public creator data
- When visiting the 'Discover creators' experience, merchants who agree to the Terms of Use for use of creator non-public data will be able to see audience insights for selected creators who have consented to share non-public channel details.
- A merchant must accept the Terms of Use at the top of Creator discovery in order to be eligible to see non-public creator data. To revoke their agreement, merchants can file a Contact Us form in Merchant Center.
Create a new creator list
Saved creator lists allow you to easily set custom commission rates for a group of creators.
- In Merchant Center, select YouTube affiliate from the left navigation menu.
- On the YouTube affiliate programme page, select the Saved creator lists sub-tab.
- When adding multiple creators, separate creator handles by commas and use the format: @channel handle
- Each creator list must have at least one creator.
You may view and edit all created lists on the 'Saved creator lists' tab.
Edit a creator list
On a creator list, click Edit to view all creator handles in the list and edit the list directly.
AI creator recommendations
To kick-start the collaboration process, Creator Discovery will match your merchant profile on Google Commerce with relevant creators using Google AI.
Creators who enrolled in YouTube Shopping may appear under Creator Discovery with creator profiles generated by Google’s AI. Each recommendation comes with a confidence score based on how well each creator matches with your merchant profile. This ensures that each collaboration is with a creator that matches with your target audience, products and brand.
Creator recommendations will range from large influencers to smaller niche creators, depending on their relevance to your campaign goals.
Privacy and compliance guardrails
To ensure adherence to privacy standards, the following privacy and compliance guardrails are followed:
- All merchant and creator inputs are systematically sanitised of sensitive PII prior to being fed into the LLM for inference.
- Recommendations are updated on a periodic basis and reflect recent historical channel activity. Note that recent channel changes may not be immediately reflected in your results.
- For creators, learn how your channel insights are shared with third-party advertisers, brands and platforms.