Explore and connect with creators
Creator Discovery allows merchants to easily find creators in the YouTube Shopping affiliate programme to collaborate with. In Google Merchant Center, merchants can search and filter for creators based on metrics like content category, audience and/or creator attributes. Merchants can then create saved creator lists to promote content creation and drive more sales. Learn more about the YouTube Shopping affiliate programme.
On this page
Instructions
Search for relevant creators
- In Google Merchant Center, click on
YouTube affiliate on the left-hand side of the page under 'Marketing'.
- Click on the Creators tab. You'll find this in the main navigation bar near the top of the page.
- Use the search bar in the 'Discover creators' sub-tab to enter keywords. You can search by channel name, category (for example, beauty, tech and other niches) or natural language phrases like 'get ready with me' or 'gen z styles'.
- Refine your search. Use the filters to narrow your results by:
- Category: Find creators who make content in specific niches, like gaming, beauty or music.
- Audience: Target creators who appeal to a specific demographic either by gender, age or viewer location.
- Note: Only creators who have opted in to data sharing are able to be filtered by audience metrics.
- Creator: Segment creators based on factors like subscriber count, number of videos (90 days) and average views per video.
- Search results will include the creator's profile picture, channel name, subscriber count and average views. For creators that have opted in to data sharing, age, gender and country audience data will also be available through the 'Creator details' panel.
- Note: Creators who have opted in to data sharing will have their channel names highlighted with a hyperlink that leads to the 'Creator details' panel.
- On the results page, you can:
- View a creator's channel: Under 'Actions', click on the
- Add a creator to a new or existing creator list: Under 'Actions', click
Add to add a creator to a new or existing creator list for future collaborations.
- Bulk add multiple creators to a new or existing list: To add multiple creators to a new or existing list, tick the
tick box on the left-hand side of each creator that you want to save and click Add to list. The Add to list button should appear below the search bar if multiple creators are selected.
- View a creator's channel: Under 'Actions', click on the
YouTube affiliate on the left-hand side of the page under 'Marketing'.Merchant agreement to Terms of Use on non-public creator data
- When visiting the 'Discover creators' experience, merchants who agree to the Terms of Use for use of creator non-public data will be able to see audience insights for selected creators who have consented to share non-public channel details.
- A merchant must accept the Terms of Use at the top of Creator discovery in order to be eligible to see non-public creator data. To revoke their agreement, merchants can file a Contact Us form in Merchant Center.
Create a new creator list
Saved creator lists allow you to easily set custom commission rates for a group of creators.
- In Merchant Center, select YouTube affiliate from the left navigation menu.
- On the YouTube affiliate programme page, select the Saved creator lists sub-tab.
- When adding multiple creators, separate creator handles by commas and use the format: @channel handle
- Each creator list must have at least one creator.
You may view and edit all created lists on the 'Saved creator lists' tab.
Edit a creator list
In a creator list, click edit to view all creator handles in the list and edit the list directly.