For fast setup, learn how to submit delivery information to Google.
On this page
- Before you begin
- Benefits
- Eligibility
- Instructions
- 'Get it fast' on Google Search
- Frequently asked questions
- Related links
Before you begin
- Identify which products support fast delivery.
- Set up fast delivery policies to accommodate multiple time zones. This ensures that fast delivery can be fulfilled in target areas.
- Determine your fees structure, including the delivery fee. We suggest summing up all the fees and passing it to Google as one delivery fee when creating a fee structure. Range-based delivery fee is supported.
- Define delivery distance for each supplier location. If needed, limit each delivery zone to be able to accommodate fast delivery needs.
Benefits
When you submit your products to Merchant Center, you may offer customers multiple delivery options:
- Standard delivery: Cheaper but slow delivery times
- Fast delivery: Faster delivery, including same-day and custom deliveries, at a higher cost.
Fast delivery can significantly drive sales of your products in Merchant Center:
- Faster delivery experience: Fast delivery can help you secure orders from customers who highly value expedited delivery and are willing to pay for it.
- Reduce basket abandonment: Up to one in five customers will abandon baskets based on delivery speed. Expedited delivery can help reduce basket abandonment and boost sales.
- Boost product visibility: The 'Get it fast' feature on Google Search allows customers to quickly filter products with faster delivery options. This filter may help boost product visibility and increase the chances of your products being purchased.
- Note: Currently, the 'Get it fast' feature is only available to the United States.
- Stand out from competitors: Fast delivery can help you stand out from competitors that don't offer this option.
Eligibility
You can enable fast delivery annotations and badging such as 'Free three-day' or 'Get it by [date]' for your listings in the AU, CA, IN, JP, GB and US, if you meet the following criteria:
- Your business should provide fast delivery fulfilment services for eligible products. The fast delivery settings that you submit to Merchant Center should match what's on your website.
- The delivery cost for fast delivery should match the cost mentioned on your website.
- Your listings should be available in the selected countries.
Instructions
Add fast delivery for online product listings
Merchant Center provides you with a straightforward way to set up your fast delivery options. If you currently have one delivery policy where the maximum speed is greater than five days, you're eligible to add fast delivery.
There'll be different opportunity cards on the 'Overview' and 'Delivery and returns' pages in Merchant Center. These cards will help you add fast delivery options depending on the information that we crawled through the Google StoreBot from your website. Learn more About the Google StoreBot crawler.
When enabled, Google will automatically crawl your product pages and populate delivery information for you. However, you still have the flexibility to make any necessary edits. This feature simplifies the process and ensures accuracy while allowing you to maintain control over the delivery details.
Provide faster delivery from the Overview page in Merchant Center
- In your Merchant Center account, select Overview from the left-hand navigation menu.
- Under 'What to do next', an opportunity card will appear if you're eligible to add expedited delivery for your products:
- If Google StoreBot has crawled your website, click Add delivery policy on the opportunity card.
- If Google StoreBot hasn't crawled your website, click Add your fastest delivery policy on the opportunity card.
- You may also manually add and change custom delivery policies under Delivery and returns in the delivery policies tab.
- In the 'Add delivery policy' dialogue, make any necessary edits to your delivery policy.
- Click Save.
Provide faster delivery from the Delivery and returns page in Merchant Center
- In your Merchant Center account, select Delivery and returns from the left-hand navigation menu.
- Click the Delivery info tab.
- Under 'What to do next', an opportunity card will appear if you're eligible to add expedited delivery for your products:
- If Google StoreBot has crawled your website, click Add delivery policy on the opportunity card.
- If Google StoreBot hasn't crawled your website, click Add your fastest delivery policy on the opportunity card.
- In the 'Add delivery policy' dialogue, make any necessary edits to your delivery policy.
- Click Save.
Add fast delivery policy
The 'Add delivery policy' option allows you to easily add the minimum values needed to create a delivery policy. Crawled websites will fill in known values from data collected from your website. Websites that aren't crawled can still have values filled in from your Merchant Center settings and data.
For fast delivery, Merchant Center allows you to input minimum and maximum delivery days, including same-day and custom delivery time values. You can also customise fulfilment days. Learn more About same-day delivery for online product listings.
Add custom delivery to your delivery policy
- Navigate to the 'Add delivery policy' dialogue.
- To add a custom value for delivery days, follow the steps below:
- To add a custom value for minimum delivery days: Under 'Delivery time', click the drop-down menu for 'Min'. Then, select Custom. For 'Days', enter the minimum number of days for delivery.
- To add a custom value for maximum delivery days: Under 'Delivery time', click the drop-down menu for 'Max'. Then, select Custom. For 'Days', enter the maximum number of days for delivery.
- You can set the minimum handling and transit time for same day if the product is ready for same-day dispatch and delivery. Click here to learn more About same-day delivery for online product listings.
- Input all other required values for your delivery policy.
- Click Save.
'Get it fast' on Google Search
If you've configured more than one delivery policy in Merchant Center, Google Search will prioritise the option with the lowest delivery fee, followed by the option with the fastest delivery time.
For instance, if you offer free delivery with a 7-day delivery time and a $2.99 delivery option with 3-day delivery time, Google Search will display the standard delivery option with free delivery and 7-day delivery time by default.
The 'Get it fast' feature on Google Search enables potential customers to quickly filter the products that they can get more quickly with expedited delivery. As such, offering an expediting delivery option can attract potential buyers willing to pay more for faster delivery.
Frequently asked questions
How do I set up fast delivery based on the user time zone?
How to reflect additional service fees?
We currently don't differentiate additional fees. Those fees should be included into the total delivery cost.
How to reflect fast delivery availability for a certain state or zip code range only.
In the 'Transit time' page of the delivery policy set up, select Destination by zone from the drop-down menu. You can specify particular state or zip code ranges and set the minimum and maximum transit times.
Click Add row to add more custom transit times for specific states or zip codes. You can then set the minimum and maximum transit times for the rest of the states or ZIP codes in the 'All other destinations' text fields.