Similar to how Google helps you to reach customers on a more global scale using your website contents, Google also uses the contents from your marketing emails to receive information about new arrivals, sales or ongoing promotions, social media profiles and other content to display in places across Google such as Search, Shopping and Maps. You can also choose to opt out from sharing product and business information in your marketing email.
On this page
- Benefits
- How does Google sign up to your marketing email?
- What information does Google extract?
- How does Google use the information?
- How do I opt out of marketing email sharing?
Benefits
Effortlessly boost your visibility on Google. Google will automatically display your marketing email content including new arrivals, sales and promotions on Search, Shopping and more. Save time and effort by letting Google automatically showcase your brand and products using information from your existing marketing emails. You'll remain in control and can opt out at any time in Merchant Center.
How does Google sign up to your marketing email?
Google may sign up for these communications automatically. Alternatively, a merchant can send their marketing emails to Google. If your website allows email marketing communications, you can add [email protected] to your marketing communications list to make sure that Google is receiving your email to get the latest content directly from you. You can do this whenever you send your marketing emails.
What information does Google extract?
Google crawls through the marketing emails to gather relevant data including, but not limited to:
- Links to primary social media channels
- Highlighted social media content
- Upcoming or current sales and promotions
- Brand images and videos
- Brand voice and values
How does Google use the information?
Google will collect and display relevant content from your marketing emails on Search, the Shopping tab and more. This includes sales and other promotions, social media links, new product announcements and more. We'll treat this content as 'Content' subject to the Merchant Center terms. No other Terms and Conditions will apply to the use of the marketing emails within Merchant Center.
How do I opt out of marketing email sharing?
You can opt out of marketing email sharing by following the steps below:
Go to General account options in your Merchant Center.
Scroll down to the 'Marketing data sharing' section, then select Do not share data.
Click Save.
After you have opted out, Google will no longer show information from your marketing emails on Google.