This will help you better understand the performance of your loyalty programme and gain insights on how to improve your loyalty programmes.
On this page
- View your loyalty programme performance report
- Understand your loyalty programme report
- What's available in the report
View your loyalty programme performance report
- In your Merchant Centre account, go to Products under 'Analytics' on the left Panel.
- Select the Loyalty programmes tab.
Note: The report isn't available in the multi-client account yet. Merchants can view the account performance in each Merchant Centre sub-account.
Understand your loyalty programme report
- Loyalty impressions: The total number of impressions of offers with loyalty benefits across Google surfaces.
- Loyalty clicks: The total number of clicks on offers with loyalty benefits on Google, leading to your website.
- Loyalty click-through rate (CTR): The percentage of times that your offers with loyalty benefits were clicked on after being seen on Google surfaces. For instance, a CTR of 5% means that for every 100 impressions, offers with loyalty benefits displayed received five clicks.
What's available in the report
- Member pricing performance on Shopping ads and free listings.
- Products, brands and categories with highest customer engagement ranked by click volume. Select View more to expand the ranking to all of the items in product, brand or category.
Note:
- The report will contain clicks, impressions and CTR. To analyse the data at your own pace, you can download the report by clicking the download icon
in the top-right corner of the page.
- Currently, the report only includes a limited set of benefit types in Shopping ads and free listings. Additional benefit types will be added soon.