The brand management page allows you to customize your product’s images and descriptions that aligns with your brand identity.
On this page
Benefits
The brand management page allows you to indicate preference regarding how Google shows images, videos, and descriptions for your brand profile on Google Search. Learn more about brand profile on Google Search.
Eligibility requirements
To be eligible for edit access on some features of the brand management page, you must have completed the following action and meet the following criteria:
- You have a claimed brand profile.
- You have super admin access to a verified Business Manager account. Learn about Business Manager.
Note:
- If you receive the "early access" email for brand profile, the ‘claim your brand profile’ button in the email will only work for you because it is directly linked to your account.
- If the link still doesn't work, it may be because another admin user on the account has already claimed the brand profile; please contact your account's super admin for access.
How it works
The brand management page allows you to review, edit, share, and influence what content and information Google uses to represent your brand. This page currently focuses on your ability to influence and set preferences for your brand profile including but not limited to hiding images, videos or updating your brand's description shoppers would see. Over time you can expect your brand content to reach more products across Google for consistency and ease of management. Your experience on this page will depend on your user role and brand claim status, as only super admins can see the "confirm" button to claim the brand, and only claimed users can access the edit button on the images and descriptions cards.
Managing images
Your image library includes images that are sourced by Google from the web. Sources include:
- Image search
- Your business’s official social media channels
- Your business’s website
You can also upload new images directly. The images are selected and sorted by default and some can be hidden in case you don’t want them to show.
Managing videos
Your video library includes the videos that Google has found from your social channels. You can manage which videos can display on your brand profile in the video section on the brand management page.
If there are videos that you don’t want to show on your brand profile, you can hide them under the “visibility preference” section.
Managing descriptions
There are 3 options you can select from to influence how Google generates your business description. Google will either use your meta tag information or use AI to generate a description based on multiple data sources including your website.
You’ll preview a sample description output from the currently selected preference on the description card. If you haven’t indicated your preference, you'll see a description sample generated by AI or meta tag.
Instructions
By default, the brand management page is set to read-only. To be able to manage your brand images and description, you must first claim your brand profile by clicking Confirm located in the alert box on the top of the brand management page. After you confirmed that you are authorized to manage your brand information, follow the steps below to edit your brand images and descriptions.
How to manage images
In the navigation menu of your Merchant Center account, click Brand.
Click Manage images.
The images from your website are automatically added in the image library. To upload more photos, click Add images.
Select the images you’d like to upload or provide an image URL.
Click Add. Note that uploaded images are subject for approval.
Click Save.
Remove or hide or show images on brand profile
The images displayed on your brand profile are influenced by how well your brand images are performing and what customers are searching for. You can remove images you've uploaded or hide uploaded images or images Google has found on your website to prevent them from appearing on your brand profile.
In the navigation menu of your Merchant Center account, click Brand.
Click Manage images.
Select the image that you want to remove.
Click the 3 dot icon then select Delete this image, Show on brand profile or Don’t show on brand profile
- Note:
- You can only delete uploaded images.
- You can remove or hide multiple images.
- Images might show by default if it’s not hidden.
Click Save.
How to manage description
In the navigation menu of your Merchant Center account, click Brand.
Click Manage description.
Select the description that you’d like to display in your brand profile:
- Auto select (default). Google will select text directly from available sources online, including Wikipedia, your website's meta tags, and content on your homepage. Your description may change if the sources change.
- Note: If no meta tags are found, an AI-generated description will be used.
- AI-generated. AI-generated descriptions are created using multiple data sources including your website. These may change and improve as Gemini’s understanding of your brand improves.
- Write your own description.
- You can write a description with your own words or use AI to suggest a description based on what Google found on your website.
- Once you enter the description, click Save.
- Google will review your description before showing it on the brand profile. The review process usually takes 10 minutes or less.
Click Save.
Frequently asked questions
What are the requirements for merchant uploaded images?
- Image height: 400 pixels or more
- Image width: 400 pixels or more
- Total Size: 64 Megapixel or less
Why is my description rejected?
What is the minimum number of images we should upload ?
How long does the review process take for uploaded images?
The review process usually takes 10 minutes or less.
Where do we crawl images from to show in Merchant Center?
How long will it take for Google to remove the image from the brand profile after I hide it in the Merchant Center “Brand” page?
It usually takes 10 minutes or less.
Will there be an image on my brand profile that’s not an image uploaded in Merchant Center and crawled images? If so, where will it come from?
What are the sources we use to do AI generation for description other than websites?
How long will it take for Google to update the description on brand profile sourced from my website if I update the description on my website?
Related links
- About visual brand profile on Google Search
- How Google sources and uses information in the merchant knowledge panel
- Upload business logos and colors for ads
- I want to add my social profile to Merchant Center (US only)
- Add business identity attributes to Merchant Center
- I want to set up shipping settings for my entire account
- Set up your return policies for Shopping ads and free listings
- I need help adding business information