Manage your delivery settings

Configure delivery settings of your loyalty programme (US only)

Next: Set up delivery (for Shopify users)

Use the loyalty programme to offer delivery benefits or fixed rates, depending on the perks associated with each membership tier. This article will help you to configure the delivery settings of your loyalty programme.

Instructions

Step 1 of 2: Set up a loyalty delivery policy

After adding delivery benefits in the loyalty programme setup in Merchant Center, create a new delivery policy to associate delivery benefits for your loyalty members. These delivery benefits can be configured for each tier of your loyalty programme.

Step 1 In your Merchant Center account, navigate to the 'Your business' tab and select 'Delivery and returns' from the left navigation menu.

Step 2 Click Add delivery policy to create a new loyalty delivery policy.

Step 3 In 'Add your delivery information' setup, complete the steps for 'Name and countries'.

Name the delivery policy following this format: loyalty_program:program_label:tier_label

Step 4 On the 'Products' page, always select 'All products'.

Loyalty delivery policies only apply to products that have a delivery label [shipping_label] sub-attribute within the loyalty programme [loyalty_program] attribute. Don't add a regular delivery label [shipping_label] to the loyalty delivery policy.

Step 5 On the 'Delivery times' and 'Delivery costs' page, add the delivery speed and delivery cost associated with the tier.

Provide the perk associated with each programme after you create the new delivery policy. For example, you can include that members can have free delivery for orders over £10.

Repeat the steps to create a new delivery policy, and add delivery benefits associated with each membership tier. You can also add a same-day delivery policy benefit for your loyalty members.

Loyalty delivery policy requirement

When creating a new delivery policy, follow the naming convention: loyalty_program:program_label:tier_label. The programme label should reflect the high-level programme, and the tier label should reflect the label specific to the tier. These must match what you have provided in the loyalty programme setup page.

It's important that you verify the information provided here. If any of the programme labels or tier labels provided here don't match with those entered on the loyalty programme setup page, this would appear as a regular delivery policy and apply to all your products.

Examples

Your program_label is acme_loyalists and you have three tiers, tier_label = silver, gold, platinum. For each tier, create a separate delivery policy using the naming convention:

loyalty_program:acme_loyalists:silver
loyalty_program:acme_loyalists:gold
loyalty_program:acme_loyalists:platinum

Step 2 of 2: Select offers eligible for the delivery benefit

Add the delivery label [shipping_label] sub-attribute within the loyalty programme [loyalty_program] attribute in the offers that are eligible for loyalty delivery benefit.

Note: The price [price] and member price effective date [member_price_effective_date] sub-attributes are only available to US, UK and AU merchants. The delivery label [shipping_label] sub-attribute is only available to US merchants.

In case some offers are ineligible for the loyalty delivery benefit, don't include the shipping_label [shipping_label] sub-attribute within the loyalty programme [loyalty_program] attribute. We rely on the shipping_label [shipping_label] sub-attribute to determine whether a product is eligible for the loyalty delivery policy.

Example

Attribute header: loyalty_program(program_label:tier_label:price:loyalty_points:member_price_effective_date:shipping_label)

Offer A is eligible for loyalty delivery benefits.

program_label:tier_label:price:loyalty_points:member_price_effective_date:shipping_label

Offer B isn't eligible for loyalty delivery benefits.

program_label:tier_label:price:loyalty_points:member_price_effective_date:

Offer-level delivery [shipping] attribute overrides any account-level delivery settings that are configured. However, the offer-level attribute doesn't override loyalty delivery policies at the account level. It only overrides non-loyalty delivery policies at the account level.

Note: The loyalty delivery policy shows up at offer level only if it's faster or more affordable than any other non-loyalty policies configured.

To show member delivery on Ads, follow the additional steps:

Upload your member list (separated by tiers) in Google Ads Audience manager.
Assign customer type as 'loyalty programme members' and select the tier numbers set up in Merchant Center.

Once assigned, member delivery benefits will automatically serve on Shopping ads for the users in the corresponding user list.

Manage visibility of your delivery policy

You can adjust the visibility of your delivery policy by choosing 'Show on Google' or 'Hide on Google'.

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