This article explains how to sync sale prices and promotions from your Shopify account so they show across Google.
For more information on sale price and promotions, review:
How to sync and show sale prices on Google
You can manually set sale prices for individual products without using discount codes. To show a sale price in your online store and across Google, your product details need to include a compare-at price which displays both the sale price and the original price. Follow the steps below to set a compare-at price:
In the left navigation menu of your Shopify admin page, click Products.
Click on the name of the product that you want to edit.
In the “Pricing” section, do the following:
- In the “Compare-at price” field, enter the product's original price.
- In the “Price” field, enter the product's new sale price.
- Make sure that the value in the “Compare-at price” field is higher than the value in the “Price” field to display the sale price.
Click Save.
After saving your data in Shopify, prices will update on Google within 24 hours. Learn more about setting sale prices for products in Shopify.
Turn on the Automatic Product Sync setting in your Google & YouTube app so that when you set a compare-at price in Shopify, the new pricing is automatically shared with Google Merchant Center. For more information on how compare-at price will display on Google, read
sale_price specifications. On your online store, the product listing should update with the sale price within a few hours.
How to sync and show promotions on Google
Promotions are referred to as discounts in Shopify. After you create a discount in your Shopify admin, you can sync the discount to the Google & YouTube app by following the steps below.
In the left navigation menu of your Shopify admin page, click Discounts.
Click on the name of the discount that you want to publish on Google & YouTube channel.
In the “Sales channels” section, click Manage.
Select Google & YouTube channel where you want this discount to be visible and promoted.
Click Done.
After you sync your promotions, you can manage them using your Merchant Center account. Learn how to edit a promotion or change promotion status.
Promotion types that can be connected with Merchant Center
The following promotion types can be connected with Merchant Center:
- Discount codes: Discount codes for "fixed amount off" or "percentage off" the price of certain products and variants.
- Automatic discounts: Fixed amount or percentage discounts that apply automatically at checkout and in the shopping cart.
- Collection discounts: Discounts that apply to all the products that you’ve grouped into a specific collection in your store. A collection cannot contain more than 250 products. You can apply a collection discount to up to 4 collections.
Note: US, CA, UK, AU, IN, FR, DE, ES, IT, NL, and JP promotions are eligible to be connected to your Merchant Center account. Currently, automatic discounts created on Shopify are only eligible for integration into Merchant Center in the US.
Promotion types not supported
At this time, the following types of promotions and conditions can’t be connected to your Merchant Center account:
- Any free shipping promotions
- Buy X get Y promotions
- Local in-store discounts
- Only online discounts will be connected with Merchant Center
- Discounts targeted to specific users
- Promotions without an end date
- Promotions with a start date older than 6 months
Additionally, promotions aren’t supported if your account has no active US offers regardless of the promotion target country.
Opt out from specific Shopify promotions showing on Google
If you don't want specific promotions to show on Google, you can opt out directly through your Shopify account and make those promotions unpublished on the Google & YouTube channel.
Alternatively, you can end those promotions in your Merchant Center account. Removing a specific promotion from your Merchant Center account won't stop the promotion from appearing on your Shopify shop. Once you've ended a promotion in Merchant Center, it can't be restarted.
Note: It may take a few hours after you end a promotion for it to be removed.
To end your promotions in Merchant Center:
In your Merchant Center account, select Promotions from the left navigation bar.
Check the box next to the promotion(s) you want to end.
Under the “Actions” column, click the 
icon to End promotion.
Opt out of all Shopify promotions
To opt out of the promotions program in Merchant Center:
In your Merchant Center account, select “Add-ons” from the left navigation bar.
On the “Promotions” card, click Deactivate.
For more information on the Shopify integration, visit the Shopify help center.
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icon to End promotion.