Your brand logo is a central component of your brand's identity and appears on your brand profile on Google Search. You have the ability to upload, change or delete your brand logo at any time, though Google reviews all uploaded logos to ensure that they comply with our guidelines. Continue reading to learn how to manage your brand profile logo.
On this page
Upload your brand logo
If you haven't uploaded a logo, your brand profile may display a default logo that Google has matched with your business.
To upload your logo:
- Go to Google Search.
- Search for your exact business name.
- In the search result, your brand profile will appear.
- Select Logo.
- To upload a logo from your device, select Browse.
- Select your logo from your files.
- Click Open.
The logo that you upload to your brand profile is reviewed to make sure that it follows our free listing policies. Once you've uploaded your logo, the status can show as:
- Pending: Your logo is under review. This can take five to seven working days. Your logo will appear on your brand profile once it's been approved.
- Approved: Your logo has been approved and is now displayed on your brand profile.
- Not approved: Your logo wasn't approved and a notification will show the reason for rejection. You can try re-uploading with another logo file.
Change or delete your brand logo
- Go to Google Search.
- Search for your exact business name.
- In the search result, your brand profile will appear.
- Select Logo.
- To change your logo, select Upload
.
- To delete your uploaded logo, select Delete
.
- To change your logo, select Upload
.- You can change or delete logos that are in pending status.
- You can't delete an approved logo without providing a new one.
Understand logo requirements
Logos must be viewable at a small scale, such as on mobile devices. We recommend using images designed for social media or as favicons. Make sure that your selected file meets these requirements.
- Format: BMP, JPEG or PNG
- Max size: 5 MB
- Dimensions:
- Min: 500 x 500 pixels
- Max: 2,000 x 2,000 pixels
- Ratio: 1:1
Logo quality issues
If your logo is rejected or doesn't successfully upload, you may need to make some changes to the image to meet our requirements. Common quality issues that lead to logo rejection include:
- The logo contains a watermarked image.
- The logo belongs to a different retailer or doesn't match your current branding.
- The logo contains text that is illegible when the image is resized for smaller screens.
- The logo contains too much white space (also known as negative space). Negative space should not be added to an image to make it fit within the dimensions.
- Any white space or background on logos should be made transparent. This doesn't include images with coloured backgrounds that are a set part of the logo.
- All uploaded logos must comply with the free listing policies. Any logos found to be in violation will be removed.