To ensure success and to provide a good experience for potential customers, issues observed with the checkout URL that you've provided are highlighted in the Shop Quality program.
The table below details the messages that you may find along with descriptions of common issues and further guidance on how to fix them.
| Message on the Shop Quality scorecard | Issue | Issue description | How to fix |
|---|---|---|---|
| Fix your checkout URLs to help convert checkout-ready traffic and improve sales | Invalid checkout URLs |
The checkout links for some of your products are broken. | Learn more |
Mismatched checkout URL domains |
The URL domains of the product pages that you've provided don't match your checkout URL domains. | Learn more | |
Incorrect landing page for checkout |
Your checkout URLs don't go to your checkout or basket. | Learn more | |
| Fix inconsistencies with your basket or checkout to help convert checkout-ready traffic and improve sales | The data that you've provided for some of your products doesn't match the information on your basket or checkout page, such as price, title, availability and others. This will add to shopper purchase friction. | Make sure that the data that you provide for products matches the information on your basket or checkout landing page. | |
Note: Checkout links will still show on products flagged for data inconsistencies.