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Reason why the issue is happening
One or more shop codes in your local inventory data couldn't be successfully matched with a shop added to your Merchant Center account. Review both your local inventory data, as well as your linked business group, to identify why the shop codes submitted in your inventory data don't match any values in your Business Profile.
If all shop codes are rejected, verify if your Business Profile is linked using the correct Business Profile owner or manager and that the relevant Business Profile has been linked to your Merchant Center account. Follow these instructions to link your Merchant Center account with your Business Profile.
If your Merchant Center account and shops are correctly linked, make sure that all of your businesses are assigned their own unique shop codes. Your local inventory data can't be matched if the shop codes are missing in your Business Profile. Learn more about adding shop codes
Shops that have not been verified within your Google Business Profile will not be recognised within the Merchant Center.
How to fix the issue
To resolve this issue, make sure that all shop codes exist in your Business Profile and have been verified, then resubmit your inventory data.
In your Merchant Center, click on the cogwheel, then click Data sources.
Click on Supplementary sources and click on your local inventory data source.
Click on the name of your local inventory data source and click to download the error report.
Open the file and filter by error 'Invalid shop code'.
To review your shop codes:
In the navigation menu of your Google Business Profile Manager, click Businesses and select view data sources on the top of the product list.
Filter by the shop codes marked as invalid in Merchant Center.
Identify why your shop code couldn't be matched.
- Review shop codes
Verify that the shop codes identified as 'Invalid shop code' match the relevant shop codes in your Business Profiles.
- Make sure that your shop codes don't contain any misspellings or incorrect numbers in either your inventory data or your Business Profile.
- Check if shop codes belong to another Business Profile that is not yet linked to your Merchant Center. Go to the shops tab in your Merchant Center to add the missing Business Profiles. Learn to add shops
- Verify that all of your businesses have a shop code
- In the 'Businesses' section of your Business Profile Manager, filter for missing shop codes by switching the view from 'All' to 'Missing shop codes'.
- Review the displayed Business Profile and check if there are any shops without a shop code.
- Add the relevant shop codes within your Business Profile account or by using advanced profile settings from Google Search.
- Verify that the businesses have been verified
- In your Google Business Profile manager, filter for unverified businesses at the top right by switching the view from 'All' to 'Unverified'.
- Verify your business profiles that haven't been verified yet.
- Verify the Business Profile addresses
Your shops must operate with a shop front that is physically accessible to customers. So your business must have a valid address. Learn how to add or edit a business address for your Business Profile.
- Verify the linked Business Profile
If none of your linked Business Profiles are missing shop codes and all of the shop codes are correctly entered:
- Make sure that the linked Business Profile account matches the Business Profile that contains your business.
- Make sure that you've added all Business Profiles in the shops tab in your Merchant Center account.
- Shop codes invalid error despite being matched
If the issue persists after all the above checks, re-upload your inventory data after 24 hours.