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Reasons why the issue is happening
When someone clicks a local inventory ad or free local listing on Google, they expect to view the same availability on your landing page as they find in the ad or listing.
- Availability mismatches were found between your local inventory ads and/or free local listings data and your landing pages. You should have received an email asking you to update your in-store product data by a certain date so that the values in your data are consistent with those on your landing page. If mismatching data is detected after this date, your account will be suspended and will no longer be eligible to serve local inventory ads and free local listings.
- For a product to be considered in store, it has to be available at the shop at this moment. For merchants that have 'pick up in store', the pick-up time should be shorter than 24 hours. Items delivered to shops are not considered in stock; you can, however, opt in to the 'pick up later' feature to serve those products.
Product page with in-store availability: A click must direct a user to a product landing page where they can check the availability of a product at a shop, and it must match the availability from your local inventory data.
Store-specific product page with in-store availability and price: A click must direct a user to a product landing page which displays the availability of the product at a specific shop, and it must match the availability from your local inventory data.
How to fix the issue
Ensure that availability in your inventory data matches availability on your landing page.
Investigate your update process to view what could be causing the problem:
- Check the warning email for examples of products that were disapproved. Look for a common problem in your product data that could cause availability mismatches.
- Make sure that you're updating your landing page and inventory data at the same time. Schedule an upload or use the Content API to immediately update your inventory data. This scheduling helps to make sure that Google has the same data that is displayed on your landing page.
- Make sure that your landing page explicitly indicates the in-store availability of the product. You can use terms like 'available in store' or 'in stock at shop' to show the product availability.
- Products must be available in store at this moment. For pick-up items, the pick-up time has to be within 24 hours of purchase.
After you've addressed the problem, update the availability
[availability] attribute in your inventory data to match your landing page.
Wait for your data to be re-crawled.
Google will crawl the products listed in your Merchant Center account. If Google detects that your inventory data availability now matches your landing page availability, your account suspension will be lifted and you will be able to serve local inventory ads and/or free local listings again.
Next steps
If your account is disapproved and you've either fixed the issue or you disagree with the issue, you can request a review. If the review is successful, your issue will disappear. If the disapproval remains and you're uncertain about how to proceed, contact us for support.