When feed setup is complete and products appear in Merchant Center, the retailer can create and launch ad campaigns in Google Ads. Retailers can do this on their own, but if you're assisting them, you may help a retailer set up a Google Ads account.
Set up a Google Ads account
If the retailer doesn't have a Google Ads account, have them create the Google Ads account from Merchant Center. Learn how to Create a new Google Ads account in Merchant Center.
In your Merchant Center account, click Settings
in the left navigation menu.
Select Access and services.
Go to Apps and services.
Under 'Google services', select Add service.
In the pop-up window, select Create a new Google Ads account, then select Next. Modify any of the pre-populated details before proceeding.
If a retailer does have a Google Ads account, follow these steps:
Link their Merchant Center and Google Ads accounts.
Sign in to Google Ads and enable local products in a shopping campaign to run local inventory ads (LIA).
Learn more about Google Ads
Create a campaign
To create a campaign, follow these steps:
Sign in to Google Ads.
Confirm that billing information is correct in Google Ads.
Set a budget in accordance with your business needs.
Set a bidding strategy. If you're not using an internal or third-party bidding tool that automatically takes shop visits into account, we recommend using the automated bidding strategy of Maximise clicks or manually assigning bids using manual CPC bidding (advanced option).
- Optional, but recommended options:
- Location targeting: Increase bids around your shop locations.
- Mobile bid modifiers: Increase bids on mobile devices.