If you require that customers spend a minimum amount for you to deliver the product for free or at an additional cost, you can set the minimum required amount, which is the minimum order value, in your delivery settings. If the price of a product is less than the minimum order value, shoppers can't buy the product. You will have to set a minimum order quantity to such products to make them available for purchase.
If you offer free delivery beginning at a certain order amount and charge a delivery cost for any lower amount, don't add a minimum order value in your delivery settings. Only set the minimum order value if you don't deliver orders below that amount at all.
This article explains how to add a minimum order value to your delivery settings.
How it works
Depending on your delivery service, you might require that shoppers spend a minimum amount on your site before you're able to deliver their products. If the minimum order value is higher than what you charge for any of the products that you submit to Merchant Center, then you'll also need to submit that minimum order value through your delivery settings.
If you require that a shopper purchase a minimum quantity of a specific product in order for that product to be delivered, you must specify the value that corresponds to this minimum quantity as the minimum order value. The value that you submit for the minimum order value should be the total price for all products included in the minimum order quantity. Learn more on how to submit price for products sold in bulk and minimum order value.
Shoppers will view this value on your ad so they know about delivery restrictions before going to your website. Being upfront with this information prevents you from paying for clicks from people who aren't intending to buy additional products.
Even for countries where you're not required to provide the delivery cost, you'll need to provide any minimum order value that you require.
When it shows
Shoppers won't necessarily view the minimum order value on every one of your ads or free product listings. To understand when shoppers will view your minimum order value, bear in mind the following:
- The cheapest delivery cost from the available delivery services for a product will determine whether or not a minimum order value is shown.
- Shoppers will only view the minimum order value when the product's price is lower than the minimum order value.
- Shoppers won't view the minimum order value when the product's price is equal to or greater than the minimum order value.
Instructions
For each delivery service that requires a minimum order value, add this value (for example, 30 GBP) in the delivery costs field during setup. In the delivery costs field, based on different selections – namely 'Free delivery over a specific order value' and 'No delivery below a specific order value' – you can fill in the order value conditions.
If only certain products are affected, you can apply a minimum order value to only those products with a delivery label:
- First for each product that's affected, use the delivery label
[shipping_label]attribute. - Then, when setting up your delivery settings, filter products by that delivery label.
If the minimum order value can vary by shopper (depending on their membership in a programme, the time of their last order, etc.), provide the minimum order value that would allow shoppers to have their order delivered.
Troubleshooting
If you are having trouble setting a minimum order value, try these troubleshooting steps:
In your Merchant Center account, from the page menu, click Delivery and returns.
Ensure that you aren't using the delivery
[shipping] attribute to specify your delivery cost, as this will override the account-level setting.
Check that the minimum order value is higher than the price of any individual product that you are selling.
If you only want to set a minimum order value for specific products, you can add a delivery label to those products. Then, use that label as a filter when you're configuring your delivery settings.
Learn more on how to submit the price [price] attribute with minimum order value.